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Privacy policy

Privacy Policy – Life Nutrition GmbH

At Life Nutrition we protect your privacy and strive for a high level of data protection, we never sell any personal data and we only share personal data with companies that are our personal data assistants. The following privacy policy describes how we collect and use your personal information. It also explains your rights and how you can enforce them.

It is important that you read and understand the privacy policy and feel secure in our processing of your personal data. You are always welcome to contact us with any questions.

What is a personal data, and what is the processing of personal data?

Personal data is any kind of information that can be directly or indirectly attributed to a living natural person. Different kinds of electronic identities (e.g. IP numbers) are personal data only if they can be linked to natural persons. Processing of personal data is everything that happens with the personal data. All actions that affect personal data are processing, regardless of whether it takes place automatically or manually. Common treatments are collection, registration, organisation, structuring, storage, processing, transmission and deletion.

Who is responsible for the personal data we collect?

Life Nutrition GmbH org. No. CHE-147.230.105, with address Life Nutrition GmbH, Sonnenbergstrasse 14, 6060 Sarnen, Switzerland is the data controller for the company's processing of personal data.


What personal data do we collect about you as a customer and why?

Which personal data we process depends on whether you are a customer or a customer club member, see more in the detailed information below.

For what purposes is your personal data processed?

We process your personal data for various purposes, see more in the detailed information below. For you who are visitors, it is important to understand that Life Nutrition GmbH processes your search and user behaviour on our website to recommend other products that we think you may also be interested in and to direct personalised offers to you. For you who are a customer club member, it is important to understand that we e.g. processes your purchase history and your search and user behaviour on our website in order to recommend other products that we think you may also be interested in and to direct personalised offers to you.

1. Why?

To manage a purchase including the delivery of the purchase.

Treatment

Management of payment and address control, which may include a check against payment history and collection of credit information through the payment provider.

Sending of confirmation notice.

Delivery (including notification and contacts regarding the delivery).

What personal data do we collect?

  • Name, Contact details (address, e-mail and phone number).
  • Purchase information (which/which goods have been ordered or if the goods are to be delivered to another address.) User details for My pages (only applies to members).

On what legal basis do we do this?

To manage a purchase.

This collection of your personal data is required in order for us to be able to fulfil our obligations according to the purchase agreement. If the information is not provided, our obligations cannot be fulfilled and we are therefore forced to refuse you the purchase. Your consent takes place when you complete the purchase.

Storage period: Until the purchase has been completed (including delivery and payment) and for a period of 18 months thereafter in order to be able to handle any complaints and returns.

2. Why?

To be able to fulfil the company's legal obligations.

Treatment

Necessary handling for the fulfilment of the company's legal obligations according to legal requirements, judgments or authority decisions (e.g. the Accounting Act, the Money Laundering Act or the rules on product liability and product safety, which may require the production of communication and information to the public and customers about product alerts and product recalls in the event of, for example, a defect or harmful to health).

What personal data do we collect?

  • Name, Contact details (e.g. address, e-mail and telephone number).
  • Payment history.
  • Payment format, information on purchase time, place of purchase, possible errors/complaints.
  • User details for My Pages (members only).

On what legal basis do we do this?

To be able to fulfil the company's legal obligations. This collection of your personal data is required by law. If the information is not provided, our legal obligation cannot be fulfilled and we are therefore forced to refuse you the purchase. 

Storage period: Until the purchase has been completed (including delivery and payment) and for a period of 18 months thereafter in order to be able to handle any complaints and returns.

 3. Why?

To be able to handle customer service matters.

Treatment

Communication and answering any questions to customer service (via telephone or in digital channels, including social media).

Identification.

Investigation of any complaints and support matters (including technical support).

What personal data do we collect?

  • Name, Contact details (e.g. address, e-mail and telephone number).
  • Your correspondence.
  • Details of time of purchase, place of purchase, possible errors/complaints. Technical information about your equipment. Health data (e.g. allergic reactions and health conditions you inform us about).
  • User details for My Pages (members only).

On what legal basis do we do this?

To be able to handle customer service matters. The processing is necessary to satisfy our and your legitimate interest in handling customer service matters.

Storage period: One month plus the current month after the customer service case has been closed.

4. Why?

To be able to evaluate, develop and improve our services, products and systems for the customer collective at large.

Treatment

Adapting services to make them more user-friendly (e.g. changing the user interface to simplify the flow of information or to highlight features that are frequently used by our customers). Preparation of documentation to develop and improve our range. Preparation of documentation to improve IT systems with the aim of generally increasing the security of the company and our visitors/customers. Analysis of the data we collect for the purpose. Based on the information we collect (e.g. purchase history), you are sorted into a customer group (so-called customer segment) for which analyses are then performed on an aggregated level̊ using de-identified or pseudonymised data, without any connection to you as an individual. The insights from the analysis form the basis of how we develop My Pages.

What personal data do we collect?

  • Purchase and user generated data (e.g. click and visit history).
  • Technical data concerning devices used and their settings (e.g. language setting, IP address, browser settings, time zone, operating system, screen resolution and platform). Information about how you have interacted with us, i.e. how you have used the service, login method, where and how long different pages were visited, response times, download errors, how you reach and leave the service, etc.

On what legal basis do we do this?

To be able to evaluate, develop and improve our services, products and systems for the customer collective at large. Legitimate interest. The processing is necessary to satisfy our and our customers' legitimate interest in evaluating, developing and improving our services, products and systems.

Storage period: From the date of collection and for a period of 36 months thereafter.

5. Why?

To send out newsletters, ask for reviews and offers.

Treatment

Sending customised emails

What personal data do we collect?

  • Name, Email, Purchase history
  • User details for My Pages (members only).

On what legal basis do we do this?

Balance of interests. Legitimate interest

Storage period: 12 months from your last purchase or until terminated by the customer.

 What personal data do we collect about you as a member of the loyalty program? 

6. Why?

To be able to administer your membership and to be able to create My pages.

Treatment

The creation of login functionality.

Ensuring your identity and age.

The maintenance of accurate and up-to-date information.

The possibility for you to follow your purchase history.

Management of your customer choices (e.g. your profile and your settings).

What personal data do we collect?

  • Name, Contact details (e.g. address, e-mail and telephone number).
  • Purchase history.
  • Username and password.
  • Settings regarding your profile and your personal choices.
  • Address details via payment provider.

On what legal basis do we do this?

To be able to administer your membership and to be able to create My pages

Fulfilment of the agreement on membership in the loyalty program. This collection of your personal data is required in order for us to be able to fulfil our obligations according to the agreement on membership in the loyalty program. If the information is not provided, our commitments cannot be fulfilled and we are therefore forced to deny you membership. The membership is created when you press buy on your first order or when you yourself choose to register under My pages.

Storage period: Until the membership is terminated. 

7. Why?

To be able to manage your bonus/discounts in the customer club

Treatment

Registration and calculation of bonus/discount based on your purchases.

Communication about your bonus/discount level.

What personal data do we collect?

  • Name
  • Membership number
  • Membership level
  • Contact details (e.g. address, email and phone number)
  • Purchase history

On what legal basis do we do this?

To be able to manage your bonus. Fulfilment of the agreement on membership in the loyalty program. This collection of your personal data is required in order for us to be able to fulfil our obligations according to the agreement on membership in the loyalty program. If the information is not provided, our commitments cannot be fulfilled and we are therefore forced to deny you membership.

Storage period: Until the membership is terminated.

 

8. Why?

To be able to manage your benefits and offers.

Treatment

The creation of your personal offers and general membership offers, customised news, product recommendations, inspiration, benefits linked to your membership level. Analysis of the data we collect for the purpose. We look at e.g. on your purchase history, gender, stated preferences.

Analyses of the data we collect for the purpose. Based on the information we collect (e.g. purchase history, age, gender and stated preferences) we perform an analysis on an individual level which may result in you being sorted into a customer group (so-called customer segment) or given a unique profile. The insights from the analysis are the basis for your personal offers and customised benefits, etc. Different members can therefore receive different benefits and offers.

What personal data do we collect?

  • Name
  • Membership number
  • Membership level
  • Contact details (e.g. address, email and phone number)
  • Purchase history
  • Purchase and user-generated data (e.g. click and visit history)
  • Specified customer choices regarding products and services.

On what legal basis do we do this?

To be able to manage your benefits and offers. Fulfilment of the agreement on membership in the loyalty program. This collection of your personal data is required in order for us to be able to fulfil our obligations according to the agreement on membership in the loyalty program. If the information is not provided, our commitments cannot be fulfilled and we are therefore forced to deny you membership.

Storage period: Until the membership is terminated. 

9. Why?

To be able to deliver a personally adapted experience of our services.

Treatment

The creation of personalised content for you, e.g. through relevant product recommendations, presentation of your specific benefits and offers and other similar measures that make things easier for you.

Simplifying your use of our services (e.g. by reminding you of forgotten/abandoned digital shopping carts). Personal communication based on your member behaviour.

Analysis of the data we collect for the purpose. Based on the data we collect (e.g. membership level, purchase and click history) we perform an analysis on an individual level. The insights from the analysis are the basis for our communication with you and which offers, benefits and information about e.g. discounts presented to you on My pages.

What personal data do we collect?

  • Name
  • Place of residence
  • Membership level
  • Purchase history
  • Purchase and user-generated data (e.g. click and visit history)
  • Specified customer choices regarding communication channels.

On what legal basis do we do this?

To be able to deliver a personally adapted experience of our services. Fulfilment of the agreement on membership in the loyalty program. This collection of your personal data is required in order for us to be able to fulfil our obligations according to the agreement on membership in the loyalty program. If the information is not provided, our commitments cannot be fulfilled and we are therefore forced to deny you membership.

Storage period: Until the membership is terminated.

From which sources do we obtain your personal data?

In addition to the information you provide to us yourself, or that we collect from you based on your purchases and how you use our services, we may also collect personal data from someone else (so-called third parties). The information we collect from third parties is as follows:

  1. Address details from the payment provider to be sure that we have the correct address details for you.

Who can we share your personal data with?

Personal data assistants. In cases where it is necessary for us to be able to offer our services, we share your personal data with companies that are so-called personal data assistants for us. A personal data processor is a company that processes the information on our behalf and according to our instructions. We have personal data assistants who help us with:

1) Transport (logistics companies and forwarders).

2) Marketing (print and distribution, social media, media agencies or advertising agencies).

3) IT services (companies that manage the necessary operation, technical support and maintenance of our IT solutions).

 

When your personal data is shared with personal data processors, it is only for purposes that are compatible with the purposes for which we have collected the information (e.g. to be able to fulfil our obligations according to the purchase agreement or the membership terms of the loyalty program). We check all personal data processors to ensure that they can provide sufficient guarantees regarding the security and confidentiality of personal data. We have written agreements with all personal data processors through which they guarantee the security of the personal data that is processed and undertake to comply with our security requirements as well as restrictions and requirements regarding the international transfer of personal data.

Companies that are independent personal data controllers. We also share your personal data with certain companies that are independent personal data controllers. The fact that the company is an independent personal data controller means that it is not us who control how the information provided to the company is to be processed. Independent personal data controllers with whom we share your personal data are:

1) Government authorities (the police, tax authorities or other authorities) if we are obliged to do so by law or in case of suspicion of crime.

2) Companies that offer payment solutions (card processing companies, banks and other payment service providers).

When your personal data is shared with a company that is an independent personal data controller, the company's privacy policy and personal data management apply.

Where do we process your personal data?

We always strive for your personal data to be processed within the EU/EEA/EFTA and all our own IT systems are located within the EU/EEA/EFTA. In the case of systemic support and maintenance, however, we may have to transfer the information to a country outside the EU/EEA/EFTA, e.g. if we share your personal data with a personal data processor that, either itself or through a subcontractor, is established or stores information in a country outside the EU/EEA/EFTA. In these cases, the assistant may only access the information that is relevant for the purpose (e.g. log files).

Regardless of the country in which your personal data is processed, we take all reasonable legal, technical and organisational measures to ensure that the level of protection is the same as within the EU/EEA/EFTA. In cases where personal data is processed outside the EU/EEA/EFTA, the level of protection is guaranteed either through a decision from the European Commission that the country in question ensures an adequate level of protection or through the use of so-called appropriate protection measures. Examples of suitable protective measures are approved codes of conduct in the recipient country, standard contract clauses, binding company internal rules or the Privacy Shield. If you would like a copy of the safeguards that have been taken or information on where these have been made available, please contact us.

How long do we store your personal data?

We never save your personal data longer than is necessary for the respective purpose. See more about the specific storage periods under each purpose.

 What rights do you have as a registered user?

Right of access (so-called register extract). We are always open and transparent with how we process your personal data and if you want to gain a deeper insight into which personal data we process about you in particular, you can request access to the data (the information is provided in the form of a register extract indicating purpose, categories of personal data, categories recipients, storage periods, information about where the information has been collected and the existence of automated decision-making).

Keep in mind that if we receive a request for access, we may ask for additional information to ensure efficient handling of your request and that the information is provided to the right person.

Right to rectification. You can request that your personal data be corrected if the data is incorrect. Within the scope of the stated purpose, you also have the right to supplement any incomplete personal data.

Keep in mind that you, as a member, can change certain information directly via My pages.

Right to erasure. You can request deletion of personal data we process about you if:

The data are no longer necessary for the purposes for which they have been collected or processed. You object to a balance of interests we have made based on legitimate interest and your reason for objecting outweighs our legitimate interest.

You object to processing for direct marketing purposes.

The personal data is processed in an illegal manner.

The personal data must be deleted to fulfil a legal obligation to which we are subject. Personal data has been collected about a child (under the age of 13) for whom you have parental responsibility and the collection has taken place in connection with the offer of information society services (e.g. social media).

Please note that we may have the right to refuse your request if there are legal obligations that prevent us from immediately deleting certain personal data. These obligations come from accounting and tax law, banking and money laundering law, but also from consumer law.

It may also happen that the processing is necessary for us to establish, assert or defend legal claims. Should we be prevented from complying with a request for deletion, we will instead block the personal data from being used for purposes other than the purpose that prevents the requested deletion.

Right to limitation. You have the right to request that our processing of your personal data be restricted. If you dispute that the personal data we process is correct, you can request limited processing during the time we need to check whether the personal data is correct. If we no longer need the personal data for the stated purposes, but you, on the other hand, need them to be able to establish, assert or defend legal claims, you can request limited processing of the data from us. This means that you can request that we do not delete your data.

If you have objected to an interest balancing of legitimate interest that we have done as a legal basis for a purpose, you can request limited processing for the time we need to check whether our legitimate interests outweigh your interests in having the data deleted.

If the processing has been restricted according to any of the situations above, we may only, in addition to the storage itself, process the data to establish, assert or defend legal claims, to protect someone else's rights or if you have given your consent. The right to object to certain types of treatment. You always have the right to avoid direct marketing and to object to all processing of personal data based on a balancing of interests.

Legitimate interest: In cases where we use a balancing of interests as a legal basis for a purpose, you have the opportunity to object to the processing. In order to continue processing your personal data after such an objection, we need to be able to show a compelling, justified reason for the current processing that outweighs your interests, rights or freedoms. Otherwise, we may only process the data to establish, exercise or defend legal claims.

Direct marketing (including analyses carried out for direct marketing purposes): You have the opportunity to object to your personal data being processed for direct marketing. The objection also covers the analyses of personal data (so-called profiling) that are carried out for direct marketing purposes. Direct marketing refers to all types of outreach marketing efforts (e.g. via post, email and SMS). Marketing measures where you as a customer have actively chosen to use one of our services or otherwise sought us out to find out more about our services do not count as direct marketing (e.g. product recommendations or other functions and offers on My pages).

If you object to direct marketing, we will cease processing your personal data for that purpose as well as cease all types of direct marketing activities.

Remember that you always have the opportunity to influence which channels we will use for mailings and personal offers. For example. you can choose to only receive offers from us via email, but not SMS. In that case , you should not object to the processing of personal data as such, but instead limit our communication channels (by changing the settings on My pages or contacting customer service).

Right to data portability. If our right to process your personal data is based either on your consent or the fulfilment of an agreement with you, you have the right to request that the data concerning you that you have provided to us be transferred to another personal data controller (so-called data portability). A prerequisite for data portability is that the transfer is technically possible and can be automated.

How do we handle social security numbers?

We will only process your social security number when it is clearly justified with regard to the purpose, necessary for secure identification or if there is some other considerable reason. We always minimise the use of your social security number as much as possible by, in cases where it is sufficient, using your birth number instead.

What are cookies and how do we use them?

Cookies are small text files consisting of letters and numbers that are sent from our web server and saved on your browser or device.

We use the following cookies:

1) Session cookies (a temporary cookie that expires when you close your browser or device).

2) Persistent cookies (cookies that remain on your computer until you delete them or they expire).

3) Third-party cookies (cookies set by a third-party website. We use these primarily for analyses, e.g. Google Analytics.).

4) Similar technologies (technologies that store information in your browser or on your device in a way similar to cookies).

The cookies we use normally improve the services we offer. Some of our services need cookies to function properly, while others improve the services for you. We use cookies for overall analytical information regarding your use of our services and to save functional settings such as language and other data. We also use cookies to be able to direct relevant marketing to you.

Can you control the use of cookies yourself?

Yes! Your browser or device allows you to change the settings for the use and extent of cookies. Go to your browser or device settings to learn more about how to adjust cookie settings. Examples of things you can adjust are blocking all cookies, accepting only first-party cookies or deleting cookies when you close your browser. Please note that some of our services may not work if you block or delete cookies. You can read more about cookies in general on the Swedish Post and Telecommunications Authority's website, pts.se.

How is your personal data protected?

We use IT systems to protect the confidentiality, integrity and access to personal data. We have taken special security measures to protect your personal data against unlawful or unauthorised processing (such as unauthorised access, loss, destruction or damage). Only the people who actually need to process your personal data in order for us to fulfil our stated purposes have access to them.

What does it mean that Swedish Data Protection Authority is a supervisory authority?

The Swedish Data Protection Authority is responsible for monitoring the application of the legislation because your data is stored in Sweden, and anyone who believes that a company is handling personal data incorrectly can submit a complaint to the Swedish Data Protection Authority.

What is the easiest way to contact us with questions about data protection?

Because we take data protection very seriously, we have dedicated employees in customer service who deal with just these matters, and you can always reach them at kundservice@lifenutrition.se.

We may make changes to our privacy policy. The latest version of the privacy policy is always available here on the website. In the event of updates that are of decisive importance for our processing of personal data (for example, changes to specified purposes or categories of personal data) or updates that are not of decisive importance for the processing but which may be of decisive importance for you, you will receive information via e- post (if you have specified an email) in good time before the updates take effect. When we make information about updates available, we will also explain what the updates mean and how they may affect you.

Cookie Policy

Cookies are small text files consisting of letters and numbers that are sent from our web server and saved on your browser or device.

We use the following cookies:

1) Session cookies (a temporary cookie that expires when you close your browser or device).

2) Persistent cookies (cookies that remain on your computer until you delete them or they expire).

3) Third-party cookies (cookies set by a third-party website. We use these primarily for analyses, e.g. Google Analytics.).

4) Similar technologies (technologies that store information in your browser or on your device in a way similar to cookies).

The cookies we use normally improve the services we offer. Some of our services need cookies to function properly, while others improve the services for you. We use cookies for overall analytical information regarding your use of our services and to save functional settings such as language and other data. We also use cookies to be able to direct relevant marketing to you.

Can you control the use of cookies yourself?

Yes! Your browser or device allows you to change the settings for the use and extent of cookies. Go to your browser or device settings to learn more about how to adjust cookie settings. Examples of things you can adjust are blocking all cookies, accepting only first-party cookies or deleting cookies when you close your browser. Please note that some of our services may not work if you block or delete cookies. You can read more about cookies in general on the Swedish Post and Telecommunications Authority's website, pts.se.